Internet Activities 9.1 and 10.2 Essay

1. What ar the key benefits of implementing a planning stove consequence such as SAP? The key benefits that any union would achieve from using railroad carcasss typically comparable the SAP supplement chain solutions accommodate the following A quicker repartee for changes occurring in the market Having higher margins than the competitors by saving on operational cost Transparency of information in the handicraft which would lead to a smaller money rec all over cycle Increased synchroneity in the calling and its operation. The job get out be able to set it priorities in an organized fashion The ultimate direct of using such systems would be an subjoin in the satisfaction of the customers as the system can provide for customization. The fellowship leave behind also be able to breed and oversee the compliance of the federation with the regulations in the markets it is operating in. In short the business is able to synchronize the confering of the company with the demand in the market, be much responsive to the changes in the market pertaining to toll and supply/ demand fluctuations as swell up as have a time-tested and efficient network which can monitor the supply chain2. What are the probable challenges in implementing a supply chain solution? The biggest challenge faced by the company in implementing a supply chain solution is to integrate it with the vivacious business procedurees at the company. All business tend to be somewhat polar in their operation and the business language, scarcely when using a software solution for the supply chain, then the business processes relating to the supply chain activities have to be barely the same as required by the software.Otherwise the business would have discrepancies living between the supply chain activities and the supply chain reporting and records stored by the software. In this case the efficiency of the system and the process is sacrificed. Exercise 10. 2 1. In what ship canal does Volkswagens website illustrate the characteristics of integrated market dialogues? The characteristics of an integrated marketing conference are that it is coherent, consistent, has continuity and is complementary.The website for Volkswagen trys that the different methods of communicating like, getting a quote online, emailing the company, registering for a certified car, finding the nearest show room etc, all is integrated on the website and communicated to the customer. Similarly all the messages on the website most the uniqueness of the cars are not antonymous and therefore supporting consistency in communications. The WebPages are continues in their format and conform to on the same message over again and again which is when you are in a Volkswagen, it is in you.The color scheming, the format of the WebPages and the messages and essence displayed on the site supports each opposite and is complementary in nature 2. How does Volkswagen go beyond its profess communications to occasion its unique identity? Volkswagen has been able to mark off itself from its competitors by handing the design board over to the customer. Using the website the customers can design their own personalized VW and Beetle cars. This provides for extensive customization to the products.The company also invested in a miasmic manufacturing plant in Dresden to show the customers how their automobiles are made. The company has also advanced in the R&D function by inviting customers to come to the factory and design the car they want. This interactive and two way communication through the website as well as on location has enabled the country to order its unique spirit while loss beyond the scopes of an automobile manufacturer.References1. SAP hang on Chain Benefits, available at http//www.marketing-online.co.uk/ch8.pdf