MacDonaldisaation Thesis (Education paper) analysis of journal article Essay

MacDonaldisaation Thesis (Education paper) analysis of journal article by Dale (1994) UK EDUCATION SYSTEM association REQUIRED - Essay ExampleThe Mac chain of restaurants is famous for standardising everything related to the convergenceion or selling of their goods.Dale (1994) also argues how Ritzer has started a crusade against the fast-food giant Mac and how they have ensured the decomposition reaction of the family. He quotes Ritzer in saying that the habitual use of McDonaldized systems is destructive to our physical and physiological well-being as well as to the society as a whole.We have to agree to the fact that we are in a world where brand names become common names. If we were to ask what is common between Zipper, Xerox, Kerosene, indeed the answer is they are all Trade names that has become common names. In the same vein, the processes adopted by McDonaldization have come to stay with us as McDonaldization. In fact, McDonaldization is much older than we thought (see McD onaldization 2008). In fact it is much older than the principles adopted by Ray Croc, founder of McDonalds (for more information see McDonaldization 2008). If that was the case, whence why talk of only McDonaldization It is possible that everybody could afford a Big Mac, but not a Ford automobileThe logic of operating Mac although looks very sincere and organised and certain things have to be borne in mind. First, Mac makes a limited set of dishes that are similar in taste, packaging and quality secondly quite a little like it and hence its popularity and finally the volume of Mac food eaten by people is a very small compared to their normal food. In this age of globalisation and bountiful trade it is inevitable that all products cannot be handmade and delivered specially. Mass production is inevitable also because the consumption, sometimes, far exceeds the production. The only way to ensure that any product lives up to the manufactures reputation is that they are trouble free. To make it trouble free, certain manufacturing norms have to be introduced that are uniform and streamlined. The flipside to this argument is that Mac generates trash because of McDonaldization procuring food that has ethical issues. So it is under these parameters we are forced to live and act, whether we like it or not. Ritzer opines that there are four reasons behind McDonaldization namely efficiency, calculability, predictability and control. For details on this beguile refer to McDonaldization, (2008). Here again the flipside of the argument is that we have to take into consideration the following 1) irrationality 2) deskilling and 3) consumer workers (for more information see McDonaldization 2008)Dale, McDonaldization and educationCommoditization of education is the maxim in todays academic circles (Dale 1998 Daniel 2002). Dale (1998) argues about McDonaldization of higher education in todays scenario. In todays education system, other than the traditional way of teaching, a lot of institutions are fling franchising options. This is akin to McDonaldization, but in the educational system. Daniel (2002) calls it the commoditization of education. The advantages in this method are large. It brings education to all by implementing a uniform curriculum for everybody and it is gaining popularity in about of the Open Universities of the world and is also gaining acceptance in most of the developing countries. In this