Canada's capital region report Essay Example | Topics and Well Written Essays - 1500 words - 1

Canadas dandy region hide - Essay ExampleThis is a serious challenge facing the National heavy(p) Commission in its attempt to increase Canadians perceptions of and visits to the National nifty Region (NCR).This discipline focused on the research that was conducted by Ipsos-Reid together with other lifestyle and demographic trends to help in identifying cardinal important target markets. The research shows that the perception of the Canadians towards NCR is significantly better after a visit. The reveal analyzes the habits and preferences and proposes a combination of features of the National Capital Region be packaged for each market section. The report recommends a strategic approach that mainly concentrates on influencing visits by two identified market segments. These two target segments exhibit characteristics that make it possible to access them through combination of social media and outlets together with some(prenominal) well established groups that can become advocat es for the cause. This approach will make it possible to reach a large number of positively pre-disposed sightseers and therefore helps in generating vital buzz around the National Canadian Region.As stated above, the primary role of NCC is marketing and communication plan aimed at ensuring that Canadas Capital Region (CCR) remains a source of pride for all Canadians. In regards to the Ipsos-Reid research findings, the following rich statement was developed.This statement serves as the backbone for guiding conceptual development, creative development and serving as a measure against which creative ideas can be evaluated. Every NCC efforts contribute to the brand value and rightfulness of the capital. This requires the implementations of strategic alignment across the organization to make certain that each and every activity ar focused towards developing the capital that will be a source of pride for every Canadian. The larger question is therefore apart from the communication an d marketing plans, what are other strategies that NCC