“Because I Could Not Stop for Death” free essay sample

Dickinson greets death in the first and second stanza as a carriage (hearse) awaits in a respectful manner, taking its time to make the journey to the cemetery. She is then taken through her stages of life in the third stanza as the carriage makes its journey. In the lines â€Å" we passed the school, where children strove at recess †, the deceased is reunited with their youthful memories, playing with friends, going to school. The next line â€Å" we passed the fields of gazing grain symbolize adulthood and maturity as the gazing grain itself is ripe. The following line â€Å" we passed the setting sun † suggests Dickinson’s descent into death. As Miss Dickinson continues on her journey to the afterlife she is overcome with a chill. The lines â€Å" the dews grew quivering and chill, for only gossamer my gown, my tippet only tulle † highlights the gown she was wearing, which may have been more appropriate for a wedding rather than a funeral. We will write a custom essay sample on â€Å"Because I Could Not Stop for Death† or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Dickinson describes her grave as a house in the following lines â€Å" e paused before a house that seemed a swelling of the ground † which represent a sense of acceptance of her new life. The overall theme of Emily Dickinson’s poem â€Å"Because I Could Not Stop For Death† is to accept death as part of the life cycle. She encourages the reader to enjoy the time they have, unlike herself who dwelled on her aloneness. Dickinson uses various poetic devices throughout this poem. For instance, Dickinson uses personification to give the reader a sense that death is a polite male. The carriage ride introduced in lines 3 and 4 are used as a metaphor to the final passage of death. She also uses personification to say that Immortality joins them on the ride, as if he were in the passenger seat and Death was the driver. The sunset was used to foreshadow death. The mood changed after the sunset as dark and chills set over Emily’s body. The house is then used as a metaphor as her final resting place. She allows readers to relate to the idea of death as a comfort by using a house to describe the grave instead of a dark, scary, noisome casket and body.

Harry S. Truman essays

Harry S. Truman essays America, our great country, is strong, powerful, and influential. Americans exemplify positive values, selflessness, hospitality, and the American way of life. The mighty oak tree that stands taller, bigger, and older than all others best represents this grand country. Each part of the tree illustrates a facet of our nation. Shapely emerald leaves covering the tree symbolize the values many Americans hold concerning themselves, others, and their nation. Leaves help the tree grow and flourish just as our value of caring for our neighbors help us to unite and become more successful. The beautiful shade and distinct shape of these leaves make the tree more attractive and unique. Our values often differ from values of other countries due to cultural contrasts such as with religious, racial, and education issues. We give much more freedom than many other countries do to those of different races and religions. In addition, we hold education in a much higher regard than other countries. These differences sometimes make our country seem more appealing to those of foreign lands. Without leaves in the spring, the mighty oak would have no means of nourishment and would die. Our common American values bind us together as one unit just as all the leaves work together to benefit the oak. Without them, we would be millions of separate bodies aimlessly wondering about a common ground, and our country would fall to pieces. Thus, there would be no country as there would be no tree. The lonely oak's long, gnarled limbs seem to reach out as far as they can just to touch another tree. One limb reaches far to the east until it finds a maple. Our brave troops fought in the east to fend off the Czechoslovakians and Serbians from nearly defenseless Bosnia. Another limb bends down and softly touches the fresh buds of a young sapling. Many Americans give years of their lives in South Africa to the Peace Corps to touch the lives and hearts of many vi...

Financial report analysis Essay Example | Topics and Well Written Essays - 2250 words

Financial report analysis - Essay Example The company’s sales have increased by almost 78% from the year 2005 till the year 2009. The company’s sales figures have increased 15.5% on average over the years i.e. from 2005 to 2009 (9%(2006) + 14% (2007) + 18% (2008) + 21% (2009 ? 4). This shows an increasing trend in the sales figure over all the preceding years. The Earnings before Interest, Tax and Amortization (EBITA) have been showing encouraging signs for the shareholders of the company over the five year period. BAE group’s net profit had also been following an increasing trend but the result of 2009 has been of highest worry for its stakeholders, the company reported a loss of ?45 million as compared to a profit of ?1,768 million in the year 2008, this shows a hefty reduction of ?1,813 million which equates to a reduction of approximately 102% in the reported profits of 2009 when compared with that of 2008. This loss has been made as a result of some great changes in the company’s income gener ating assets. The major contribution towards this loss has been attributed to the reduction in foreign exchange gains. This has been because of the weakening of the Dollar currency. BAE systems had to face an incredible strike because of the weakened US Dollar and because of it the gains diminished in the year 2009 as compared to the previous years when those gains were really higher. The second most obvious reason for this loss was because of the reduction in the Interest Income for BAE systems, the interest income within the company has been an influential factor in reducing the effect of the high interest payments and other expenditures. To further understand the financial performance of the company, the ratio analysis technique is used. There are different types of ratios available to ascertain the different operating areas of a company. The Profitability Ratios ascertain the efficient performance of a company. According to the profitability ratios, the returns for the sharehold ers/investors of BAE systems have reduced heavily, the company’s ROCE has reduced from 11.5% in the year 2008 to 7.3% in the year 2009 and the return for the equity shareholders has also reduced drastically. Such a reduction in the Returns for the shareholders would discourage future potential investors to invest in the company but BAE systems have not practically reduced this return offered to its shareholders in fact the company increased its dividend by 10% to 16 pence per share in the year 2009 as compared to 14.5 pence per share in 2008. The Gross Profit and the Net profit margin also reduced in the year 2009 as compared to prior years, the only strengthening feature for the company is its trend to increase its dividend over the last four to five years (the company’s dividend per share had been 10.3 pence per share in 2005). Liquidity ratios are a measure of ascertaining the day to day running of a company; it is merely a measure of ascertaining a company’s ability to pay off its obligations as they fall due. These obligations are generally the current liabilities and these current liabilities can be met by having appropriate current assets. The current ratio is a measure that analyses a company’s ability to pay off its current liabiliti

Ignatian Spirituality and Discernment Term Paper

Ignatian Spirituality and Discernment - Term Paper Example The most astonishing fact has been that the Ignatian spirituality has quite a few similarities with much practiced religions like that of Christianity, Hinduism and Buddhism. Ignatian spirituality basically deals with the spirituality of the daily life. It focuses on the fact that God is active in our regular lives and ‘his’ presence can always be felt in the world. Ignatian spirituality was formed by Ignatius Loyola, who was a war - wound. Ignatius was also the founder of the Jesuits. Jesuit Gerard Manley Hopkins noted Ignatian spirituality as â€Å"insistence that God is at work everywhere in work, relationships, culture, the arts, the intellectual life, creation itself†. According to the words of Ignatius, the things in the world are presented to us â€Å"so that we can know God more easily and make a return of love more readily†. The Ignatian spirituality focuses upon discerning the presence of God in the everyday activities of our lives (Ignatian Spirituality, n.d.) Discernment has been always a key issue in the Ignatian spirituality. In fact, the main thought of the spiritualism in this segment depends upon the realization and judgment of God in our daily life. Discernment, according to David Lonsdale, a veteran of Ignatian spirituality, â€Å"involves us in a process of sifting our daily experiences by noting and reflecting regularly on our affective responses to God and to life and its events. It means noting, for example, situations and events in which we experience joy or sorrow, peace or turmoil, attractions or revulsions, an opening out to others or a narrowing in on ourselves, a sense of Gods presence or absence, creativity or destructiveness. The purpose of observing and reflecting on these patterns of responses is that they deepen our sense of ourselves and they can show us where, for each of us, our Christian path lies, where the Spirit of God is

Employees are always likely to work harder when their jobs offer them PowerPoint Presentation

Employees are always likely to work harder when their jobs offer them greater discretion and responsibility. Critically assess this generalisation in the light of job redesign theories - PowerPoint Presentation Example Organizational needs include the quality of the work and high productivity, while the requirements of the manager include aspects such as job satisfaction. Job enrichment is a crucial strategy of job design. This strategy attempts to motivate employees through the development of opportunities for the application of their diverse abilities. The vertical aspects of job design require a change of the challenges, in the job. This aims to improve the employee’s job satisfaction, quality, and reduce problems such as grievances (Rothwell & Kazanas, 2003, p. 396). The strategies for job design include turning the employee’s efforts to performance and linking the performance to reward. The last strategy involves compelling the employee to want the rewards. Turning the employee’s effort to performance requires a well definition and comprehension of the objectives of the job, and providing resources for enhancing employee’s performance. In addition, the organization should develop a supportive culture and ensure flow of information (Rothwell & Kazanas, 2003, p. 400). Linking the employee’s performance to reward requires a clear definition of the reward and explanation of the links between reward and performance. Finally, compelling the employee towards the reward can be achieved using

Developing Innovation at Nokia

Developing Innovation at Nokia Abstract: This paper looks into the current situation at Nokia, a company that deals in the production of mobile phones as well as mobile software that are intended to run on. The current workforce at the company has been facing the challenge of lack of innovation in and requires a diagnosis and recommendation of the problem that the company is facing. The lack of innovation in the current world situation is detrimental to the company since it requires innovative employees so as to ensure that it is in line with technological advancement in the world today. As the world is moving forward and making major technological advancements companies like Nokia need to be innovative so as to stay ahead of the pack. The lack of innovation will lead to other companies taking up a greater share of the mobile phone industry meaning that Nokia will lose a lot in terms of capital and investment. This paper looks at the problem at Nokia, the possible causes of the problem and also suggests recommendations on h ow to deal with the problem of lack of innovation at the company. Introduction: Innovation in a working unit of employees can be defined as the act of starting something new for the first time, it is the act of coming up with a product that the world has never seen before or coming up with a product that easily solves the problems that the world is facing. Nokia needs to innovate and come up with a product or a series of products that have yet to be implemented by any of its competing organizations. Creation of a new product may be as a result from a study, experiment or even current problems that are facing the world. Innovation can be said to be the brain child of creativity of the company and its employees. In order to have innovation in the company proper motivation of employees is needed so as to be able to promote proper innovation in its employees. The companys employees must have a clear guideline and understanding of what innovation is and what it entails and what constitutes innovation. The company and its employees must first brace the benefits that c ome with innovation. These are discussed below: Benefits of promoting innovation at the work place: Promoting innovation in the team has great benefits for the team of employees as well as the company. Promoting innovation increases curiosity in the companys team of employees since it expands their thinking capabilities and lets them think outside the box. Innovation nurtures a character of wanting to know more so as to solve a problem. This is critical because curiosity leads to the team trying out and playing around with new ideas and concepts, this contributes highly to the learning process. Promoting innovation leads to increased productivity of the team. This can be through positive competition within the team. Promoting innovation leads to the team building and cohesiveness. The team acts as a single unit in order to meet the goals of innovation that have been set. Promoting innovation will increased employee motivation and morale. Promoting innovation encourages the team with passion in undertaking their tasks. Innovation leads to the team having more praise other than criti cism and these increases and boosts the teams spirit when facing a problem. (Rafinejad D. 2007) Promoting innovation in a team also has great benefits on not only the team members but also to Nokia as a whole. Nokia benefits greatly by being the first organization to take a product or service to the market before any of their competitors. Innovation gives Nokia an edge over its competition. By being the first organization to take a new product or service to the market Nokia gains a large market share. Due to having a large market share and increased team productivity Nokia benefits by the increase of profit margins. This in turn increases the share price of Nokia. Innovation also leads to increase in shareholder dividends due to the increased profit margins of the company. Innovation will increase the overall production of Nokia by having a highly motivated team. (Prather. C. 2001) Problems that lead to lack of innovation at Nokia: The lack of innovation is a dynamic constraint that affects the company. So as to solve the menace it would be important to first ask ourselves the question where does the problem lie? The company and its employees must understand the underlying problems that are leading to lack of innovation. Employees at Nokia also lack motivation and morale to develop any new products. Motivation is described as the mental push or pull that stimulates the companys workers towards a certain desired action that will lead towards the achievement of innovation goals. Employee enthusiasm directly affects an employees work input and output of an employee. Innovation requires a lot of employee effort and Nokia is facing the challenge of ensuring that it constantly motivates its employees so as to allow the company to operate at optimum efficiency. As discussed innovation is a direct effect of work output and input and it is greatly influenced and affected by motivation. Especially in the kind of volatile global market that companies like Nokia are dealing with. It is important for the employees to be well motivated so as to make sure they are innovative. Nokia needs also to look at building a team that works because it is important for employees to work together so as to ensure that they are i nnovative as well as productive. The recent financial meltdown that the world has brought about an increase in the prices of materials and production of new products, the company lacks enough funds so as to promote and nurture innovative ideas at the work place. The prices of energy, resources and labour have all shot up and the company is having problems trying to produce any new products in the market. The company is facing a very hard time trying to produce goods for its market in the United States let alone the global market. The company is on the receiving end of unfair competition from other mobile phone manufacturers for example Samsung who are operating in China which offers better market conditions as well as reduced cost of production. Without enough funds the company cannot come up with any innovative products for the current market since Nokia would be forced to make the cost of their product so high that customers would opt for other brands. Recommendations: How to foster innovation in employees: In an effort by the company to promote innovation Nokia could adopt a few strategies which encourage the team members to be as innovative as possible. The company needs to set up a team that will champion innovation in the organization. The team should lead the way for other employees. So as to increase innovation Nokia must first select the suitable employee team to tackle the problems at the organization. The team member should be selected and employed in a free and fair manner and it should only contain people who are qualified in the particular field that Nokia is dealing in. the team selected must include young and energetic people who are willing to learn fresh ideas and who are willing to take risks as well as being ready to branch away from the norm products that Nokia produces. The organization must select a competent team. It must ensure that employee dynamics in the team selected are good so as to increase the productivity of Nokia. The most important part of an organizati on is its employees. The employees should work together towards a goal. Employee diversity is a major setback to employees working together. Therefore Nokia should be able to harmonize all its employees so as to be able to achieve its goals. Employee relation intercession would be very important when there are many conflicts at the work place, when there is a recruitment of new employees and low employee morale. How to ensure the team works together: Employee training: Nokia could choose to hire a professional to train employees in the organization on the benefits. Employees could be trained on the importance of working together with their fellow employees. Mentorship plans and futuristic leadership: Nokias top leadership for example, the board of directors should offer the required mentorship to the organizations employees. The management should also be responsible for leading the companys workers towards meeting its goals and objectives. The company should also talk to the workers as a group and as a unit that requires working together. Nokia should resolve all conflicts that exist between the employees. Nokia must encourage open dialog as well as an open channel for communication between workers. Nokia should encourage team building and offer incentives for teams that have good performance. Nokia should then come up with an approach to innovate its team members. From time to time Nokia should reflect upon its approach so as to ensure that Nokia has in place proper measures and strategies that are in tune with Nokias morals, plans and objectives of Nokia. Nokia should then inform the whole team of the strategies and motivate the team to come up with new ideas for a new product or service (Konstadakopulos, 2001). Nokia should adopt a strategy of free flow of ideas within the team whereby the team members should be free to exchange information and ideas for the betterment of Nokia. Nokia should come up with an award scheme for some of the most innovative ideas. Awards could be in the form of salary bonuses to the team or team member who came up with the most innovative idea. Nokia must also ensure that the owner of an implemented idea get recognition for their work done (Konstadakopulos, 2001). Nokia must also be able to avail enough funds, resource and time so as to facilitate the research, design, testing and implementation of the innovative ideas. Nokia must encourage team member not to give up and take chances with ideas. Nokia should encourage the team to learn from its mistakes in the past. In as much as the team should be able to take risks Nokia must be able to teach the team how to pick between the risks and the benefits of taking the risk. To be able to differentiate the two should be well explained to the team members. Finally Nokia should have a perfect action plan so as to be able to implement the strategies that have been discussed above. Without the action plan the strategies discussed above will have no beneficial use to the organization (Konstadakopulos, 2001). The team selected by the organization should be able to anticipate future trends. Innovation is all about being the future. Nokia must be able to cater for research in future trends by collecting data from consumers and opinion polls. Nokia must be able to come up with practical and realistic ways for the team to overcome the problem facing Nokia. The organization must provide an environment that encourages and supports the team to do its best, to the best of its ability (William, 1989). Nokia must desist from internal or external interference of the teams work and should encourage the team to make its own independent decisions without having external pressures this could affect innovation. In as much as Nokia does not interfere in the teams work Nokia should continuously challenge the team to come up with innovative ideas and alternative ways of solving a problem. In an effort to maximize on innovation and profits Nokia must be ready to branch out and invest in emerging markets. It should promote innovation by encouraging the team to find new opportunities and concepts. Team members should be encouraged to be curious and experimental since its only by taking risk that they could learn. The policy of free flow of information should be implemented for the team so as to increase and boost the team building effort. Team building could also be enforced by, as discussed above, financial incentives to the team for having innovative ideas. Incentives will constantly challenge the team to be better. They also boost the teams spirit, morale and enthusiasm towards their work. These incentives could include pay rises, bonus pays and job promotions (Rajat, 2009). How to control employee motivation and performance: Nokia can use incentives and gifts to motivate employees into. Nokia should propose a system which offers employees financial incentives which are pegged on the profits that the company makes from any innovative. This will increase work input and output. This will in turn increase the companys profits. The employees participating in the scheme directly affect the companys profits. Nokia must ensure that the scheme motivates the selected employees to be more productive (Konstadakopulos, 2001). The goals and ambitions must be realistic and attainable. Nokia must spell out goals that can be achieved. It would be best if the goals were based on the history of the company. If the goals are set too high it would demoralize the employees. Nokia should provide a suitable climate for the development of employee careers. Promotions should be given on the basis of merit not on the basis of years of service. This will enhance career development for hardworking employees. It will also act as a motivating factor. Nokia must also plan for leadership and management. Only qualified employees should be promoted to leadership and management positions. This will ensure that Nokia has competent leadership and thus increase the companys productivity. It is important to increase employee performance so as to increase the overall performance of Nokia. Nokias goals offer the reference to performance. Nokia should clearly state its objectives and the progress to the goals must be monitored regularly. Nokia should have a feedback system that tells the employees hoe close or how far they are from Nokias objectives. So as to be able to meet this objectives employee performance is critical. The first step to performance management is the statement of Nokias performance goals. Nokia must have clearly stated and defined goals. The employees should be made aware of these goals. The next step would be coming up with a performance plan. The company must routinely monitor and track this plan. Nokia should evaluate performance and reward where due. The performance plans of Nokia should be open to development. They should allow for improvement. Conclusion: So as to be able to achieve an organizations goals and objectives its important for Nokia to embrace effective intercession. Organization development intercessions are aimed at increasing the performance and output of Nokia. So as to be successful organization development intercessions should affect the whole organization and should go down to individual level. The intercessions should be sponsored by the head of the company and should be supported by Nokias staff. Intercessions that should be implemented in this case should involve respect for employees and the administration, having a working administration in Nokia, having trust and open channels of communication between the administration and the employees. The intercessions must be able to support open confrontation of problems that are facing Nokia. Major stakeholders in Nokia must also participate actively in the intercessions. This will somehow give the intercessions a bit of weight and seriousness.

Immunization: Health Care Delivery

Health is a state of complete physical, mental and social well-being and not merely the absence of disease or infirmity (WHO). Nowadays, this is one of the global issues that experts are trying to solve on how they can help each individual to attain this stage, which in the end they across of finding ways on how an individual will be able to achieve this goal. That is through immunization. Immunizations are used to protect the human body against preventable diseases. Immunizations are usually given in the form of a shot or vaccine.When one gets immunized, the body develops the ability to fight off a given disease. Immunizations safeguard the body from illnesses and death caused by certain infectious diseases. Some immunizations are given to prevent a single disease, while others will take care of two or three diseases. Immunizations help control infectious diseases that were once common. They have reduced, and in many cases, eliminated, diseases that routinely killed or harmed infant s, children, and adults.However, the viruses and bacteria that cause vaccine-preventable disease and death still exist and can be passed on to people who are not immunized. Children need immunizations to protect them from dangerous childhood diseases. How can this be possible for everybody? That was answered by World Health Organization, when they initiated the Expanded Program on Immunization in May 1974 with the objective to vaccinate children throughout the world.Ten years later, in 1984, the WHO established a standardized vaccination schedule for the original EPI vaccines: Bacillus Calmette-Guerin (BCG), diphtheria-tetanus-pertussis (DPT), oral polio, and measles. Increased knowledge of the immunologic factors of disease led to new vaccines being developed and added to the EPI’s list of recommended vaccines: Hepatitis B (HepB), yellow fever in countries endemic for the disease, and Haemophilus influenzae meningitis (Hib) conjugate vaccine in countries with high burden of disease.In 1999, the Global Alliance for Vaccines and Immunization (GAVI) was created with the sole purpose of improving child health in the poorest countries by extending the reach of the EPI. The GAVI brought together a grand coalition, including the UN agencies and institutions (WHO, UNICEF, the World Bank), public health institutes, donor and implementing countries, the Bill and Melinda Gates Foundation and The Rockefeller Foundation, the vaccine industry, non-governmental organizations (NGOs) and many more.The creation of the GAVI has helped to renew interest and maintain the importance of immunizations in battling the world’s large burden of infectious diseases. The current goals of the EPI are: to ensure full immunization of children under one year of age in every district, to globally eradicate poliomyelitis, to reduce maternal and neonatal tetanus to an incidence rate of less than one case per 1,000 births by 2005, to cut in half the number of measles-related deaths that occurred in 1999, and to extend all new vaccine and preventive health interventions to children in all districts in the world.In addition, the GAVI has set up specific milestones to achieve the EPI goals: that by 2010 all countries have routine immunization coverage of 90% of their child population, that HepB be introduced in 80% of all countries by 2007 and that 50% of the poorest countries have Hib vaccine by 2005. In each of the United Nations’ member states, the individual national governments create and implement their own policies for vaccination programs following the guidelines set by the EPI.Setting up an immunization program is multifaceted and contains many complex components including a reliable cold chain system, transport for the delivery of the vaccines, maintenance of vaccine stocks, training and monitoring of health workers, outreach educational programs to inform the public, and a means of documenting and recording which child receives which vaccines.At the local level, implementation of the health care delivery system has been given greater responsibility to the local government Unit (LGU) by virtue of the Local Government Code of 1991, the Magna Carta for health workers for Republic Act 7305 in 1992, and the barangay health workers benefits in Incentives Act of 1995. The latter act provides for training volunteer workers as well as minimal incentives to convince them to help run barangay health station or centers. This volunteer will assist in clerical tasks and minor health procedures, such as weighing and measuring patients and malnutrition mitigating activities.However, this workers do it in this context that the study was conceptualize the results of the study may provide an assessment of the status of the health care delivery system and immunization status of children whose ages are 0 to 12 months old in Barangay San Juan- San Ramon of Municipality of Camaligan, Camarines Sur. The research finding can be a basis and inputs to the Local Government Units of Camaligan and Barangay San Juan- San Ramon in planning and implementation of barangay health care delivery system.Furthermore, allocation of Local Government Units (LGUs) budget or expenditure priority can also be guided towards a more responsive allocation level of health services. Results of the study may also contribute towards awareness building and educating the barangay residence about preventive health care. In terms of capacity building, the Local Government Unit (LGU) and the National Government will be given one basis for their technical support and training program for the health care workers to better improved the capacity to perform their jobs.After all, an empowered and well trained social health care work force will improved the delivery of community health care and reduce the number of children from preventable illnesses such as measles, malaria, diarrhea, malnutrition, and acute respiratory infection. Providing care for the children is really important. They will live to grow into adulthood and eventually become the future adult citizens. To ensure a productive future for these children, they must be protected from heavy childhood diseases which can be prevented through immunization.Presidential Decree No. 996 stated about â€Å"providing for compulsory basic immunization for infants and children below 8 years of age†. Immunization is one of the most important preventive management that should be done and given to infants in the first few months of his life. Estimates reveal that diphtheria, pertussis, tetanus, poliomyelitis, tuberculosis, and measles are responsible for the deaths of about 5 million children every year in developing countries.These diseases are preventable through immunization with a handful of vaccines that can be given within the first year of a child’s life. Immunization has been recognized and accepted as one of the most important components in the prevention and control of c ommunicable diseases. Immunization is a basic health service; therefore it is integrated into the healthcare delivery service of the ministry of health. With the assistance of UN children’s fund and WHO, the ministry of ealth launches the expanded program on immunization objective of reducing the morbidity and mortality rates of the EPI mentioned by increasing the proportion of fully immunized children in their first year of life. The researchers are fully aware and knowledgeable about the immunization that will provide maximal immunity to Expanded Program on Immunization diseases before a child’s first birthday. The respondents are well exposed to immunization activities for they have volunteered and participated in the community’s activity program. Thus, they can well undertake the study.

Marketing Segmentation Essay

Market segmentation is the process of dividing up a market into more-or-less homogenous subsets for which it is possible to create different value propositions. At the end of the process the company can decide which segment(s) it wants to serve. If it chooses, each segment can be served with a different value proposition and managed in a different way. Market segmentation processes can be used during CPM for two main purposes. They can be used to segment potential markets to identify which customers to acquire, and to cluster current customers with a view to offering differentiated value propositions supported by different relationship management strategies. In this discussion we’ll focus on the application of market segmentation processes to identify which customers to acquire. What distinguishes market segmentation for this CRM purpose is its very clear focus on customer value. The outcome of the process should be the identification of the value potential of each identified segment. Companies will want to identify and target customers that can generate profit in the future: these will be those customers that the company and its network are better placed to serve and satisfy than their competitors. Market segmentation in many companies is highly intuitive. The marketing team will develop profiles of customer groups based upon their insight and experience. This is then used to guide the development of marketing strategies across the segments. In a CRM context, market segmentation is highly data dependent. The data might be generated internally or sourced externally. Internal data from marketing, sales and finance records are often enhanced with additional data from external sources such as marketing research companies, partner organizations in the company’s network and data specialists (see Figure 5.2 ). The market segmentation process can be broken down into a number of steps: 1. identify the business you are in 2. identify relevant segmentation variables 3. analyse the market using these variables 4. assess the value of the market segments 5. select target market(s) to serve. Sales forecasting: Slide #6 (p. 136-8) The second discipline that can be used for CPM is sales forecasting. One major issue commonly facing companies that conduct CPM is that the data available for clustering customers takes a historical or, at best, present day view. The data identifies those customers who have been, or presently are, important for sales, profit or other strategic reasons. If management believes the future will be the same as the past, this presents no problem. However, if the business environment is changeable, this does present a problem. Because CPMs goal is to identify those customers that will be strategically important in the future, sales forecasting can be a useful discipline. Sales forecasting, some pessimists argue, is a waste of time, because the business environment is rapidly changing and unpredictable. Major world events such as terrorist attacks, war, drought and market-based changes, such as new products from competitors or high visibility promotional campaigns, can make any sales forecas ts invalid. There are a number of sales forecasting techniques that can be applied, providing useful information for CPM. These techniques, which fall into three major groups, are appropriate for different circumstances. ââ€"  qualitative methods: customer surveys sales team estimates ââ€"  time-series methods: moving average exponential smoothing time-series decomposition ââ€"  causal methods: leading indicators regression models. Qualitative methods are probably the most widely used forecasting methods. Customer surveys ask consumers or purchasing officers to give an opinion on what they are likely to buy in the forecasting period. This makes sense when customers forward-plan their purchasing. Data can be obtained by inserting a question into a customer satisfaction survey. For example, ‘In the next six months are you likely to buy more, the same or less from us than in the  current period? ’ And, ‘If more, or less, what volume do you expect to buy from us? ’ Sometimes, third party organizations such as industry associations or trans-industry groups such as the Chamber of Commerce or the Institute of Directors collect data that indicate future buying intentions or proxies for intention, such as business confidence. Sales team estimates can be useful when salespeople have built close relationships with their customers. A key account management team might be well placed to generate s everal individual forecasts from the team membership. These can be averaged or weighted in some way that reflects the estimator’s closeness to the customer. Account managers for Dyno Nobel, a supplier of commercial explosives for the mining and quarrying industries, are so close to their customers that they are able to forecast sales two to three years ahead. Operational CRM systems support the qualitative sales forecasting methods, in particular sales team estimates. The CRM system takes into account the value of the sale, the probability of closing the sale and the anticipated period to closure. Many CRM systems also allow management to adjust the estimates of their sales team members, to allow for overly optimistic or pessimistic salespeople. Time-series approaches take historical data and extrapolate them forward in a linear or curvilinear trend. This approach makes sense when there are historical sales data, and the assumption can be safely made that the future will reflect the past. The moving average method is the simplest of these. This takes sales in a number of previous periods and averages them. The averaging process reduces o r eliminates random variation. The moving average is computed on successive periods of data, moving on one period at a time, as in Figure 5.10 . Moving averages based on different periods can be calculated on historic data to generate an accurate method. A variation is to weight the more recent periods more heavily. The rationale is that more recent periods are better predictors. In producing  an estimate for year 2009 in Figure 5.10 , one could weight the previous four years’ sales performance by 0.4, 0.3, 0.2, and 0.1, respectively, to reach an estimate. This would generate a forecast of 5461. This approach is called exponential smoothing. The decomposition method is applied when there is evidence of cyclical or seasonal patterns in the historical data. The method attempts to separate out four components of the time series: trend factor,  cyclical factor, seasonal factor and random factor. The trend factor is the longterm direction of the trend after the other three elements are removed. The cyclical factor represents regular long-term recurrent influences on sales; seasonal influences generally occur within annual cycles. It is sometimes possible to predict sales using leading indicators. A leading indicator is some contemporary activity or event that indicates that another activity or event will happen in the future. At a macro level, for example, housing starts are good predictors of future sales of kitchen furniture. At a micro level, when a credit card customer calls into a contact centre to ask about the current rate of interest, this is a strong indicator that the customer will switch to another supplier in the future. Regression models work by employing data on a number of predictor variables to estimate future demand. The variable being predicted is called the dependent variable; the variables being used as predictors are called independent variables. For example, if you wanted to predict demand for cars (the dependent variable) you might use data on population size, average disposable income, average car price for the category being predicted and average fuel price (the independent variables). The regression equation can be tested and validated on historical data before being adopted. New predictor variables can be substituted or added to see if they improve the accuracy of the forecast. This can be a useful approach for predicting demand from a segment. Activity-Based Costing: Slide #7 (p. 138-40) Customer Acquisition costs Terms of Trade Customer service costs Working capital costs Activity-based costing The third discipline that is useful for CPM is activity-based costing. Many companies, particularly those in a B2B context, can trace revenues to customers. In a B2C environment, it is usually only possible to trace revenues to identifiable customers if the company operates a billing system requiring customer details, or a membership scheme such as a customer club, store-card or a loyalty programme. In a B2B context, revenues can be tracked in the sales and accounts databases. Costs are an entirely different matter. Because the goal of CPM is to cluster customers according to their strategic value, it is desirable to be able to identify which customers are, or will be, profitable. Clearly, if a company is to understand customer profitability, it has to be able to trace costs, as well as revenues, to customers. Costs do vary from customer to customer. Some customers are very costly to acquire and serve, others are not. There can be considerable variance across the customer base within several categories of cost: ââ€"  customer acquisition costs : some customers require considerable sales effort to move them from prospect to fi rst-time customer status: more sales calls, visits to reference customer sites, free samples, engineering advice, guarantees that switching costs will be met by the vendor ââ€"  terms of trade : price discounts, advertising and promotion support, slotting allowances (cash paid to retailers for shelf space), extended invoice due dates ââ€"  customer service costs : han dling queries, claims and complaints, demands on salespeople and contact centre, small order sizes, high order frequency, just-in-time delivery, part load shipments, breaking bulk for delivery to multiple sites ââ€"  working capital costs : carrying inventory for the customer, cost of credit. Traditional product-based or general ledger costing systems do not provide this type of detail, and do not enable companies to estimate customer profitability. Product costing systems track material, labour and energy costs to products, often comparing actual to standard costs. They do not, however, cover the customer-facing activities of marketing, sales and service. General ledger costing systems do track costs across all parts of the business, but are normally too highly aggregated to establish which customers or segments are responsible for generating those costs. Activity-based costing (ABC) is an approach to costing that splits costs into two groups: volume-based costs and order-related costs. Volume based (product-related) costs are variable against the size of the order, but fixed per unit for any order and any customer. Material and direct labour costs are examples. Order-related (customer-related) costs vary according to the product and process requirements of each particular customer. Imagine two retail customers, each purchasing the same volumes of product from a manufacturer. Customer 1 makes no product or process demands. The sales revenue is $5000; the gross margin for the vendor is $1000. Customer 2 is a different story: customized  product, special overprinted outer packaging, just-in-time delivery to three sites, provision of point-of-sale material, sale or return conditions and discounted price. Not only that, but Customer 2 spends a lot of time agreeing these terms and conditions with a salesperson who has had to call three times before closing the sale. The sales revenue is $5000, but after accounting for product and process costs to meet the demands of this particular customer, the margin retained by the vendor is $250. Other things being equal, Customer 1 is four times as valuable as Customer 2. Whereas conventional cost accounti ng practices report what was spent, ABC reports what the money was spent doing. Whereas the conventional general ledger approach to costing identifies resource costs such as payroll, equipment and materials, the ABC approach shows what was being done when these costs were incurred. Figure 5.11 shows how an ABC view of costs in an insurance company’s claims processing department gives an entirely different picture to the traditional view. ABC gives the manager of the claims-processing department a much clearer idea of which activities create cost. The next question from a CPM perspective is ‘ which customers create the activity? ’ Put another way, which customers are the cost drivers? If you were to examine the activity cost item ‘ Analyse claims: $121 000 ’ , and find that 80 per cent of the claims were made by drivers under the age of 20, you’d have a clear understanding of the customer group that was creating that activity cost for the business. CRM needs ABC because of its overriding goal of generating profitable relationships with customers. Unless there is a costing system in place to trace costs to customers, CRM will find it very difficult to deliver on a promise of improved customer profitability. Overall, ABC serves customer portfolio management in a number of ways: 1. when combined with revenue figures, it tells you the absolute and relative levels of profit generated by eac h customer, segment or cohort 2. it guides you towards actions that can be taken to return customers to profit 3. it helps prioritize and direct customer acquisition, retention and development strategies 4. it helps establish whether customization and other forms of value creation for customers pay off. ABC sometimes justifies management’s confidence in the Pareto principle, otherwise known as the 80:20 rule. This rule suggests that  80 per cent of profits come from 20 per cent of customers. ABC tells you which customers fall into the important 20 per cent. Research generally supports the 80: 0 rule. For example, one report from Coopers and Lybrand found that, in the retail industry, the top 4 per cent of customers account for 29 per cent of profits, the next 26 per cent of customers account for 55 per cent of profits and the remaining 70 per cent account for only 16 per cent of profits. Lifetime Value Estimation: Slide# 8 (p. 141-2) The fourth discipline that can be used for CPM is customer lifetime value (LTV) estimation, which was first introduced in Chapter 2. LTV is measured by computing the present day value of all net margins (gross margins less cost-to-serve) earned from a relationship with a customer, segment or cohort. LTV estimates provide important insights that guide companies in their customer management strategies. Clearly, companies want to protect and ring-fence their relationships with customers, segments or cohorts that will generate significant amounts of profit. Sunil Gupta and Donald Lehmann suggest that customer lifetime value can be computed as follows: Application of this formula means that you do not have to estimate customer tenure. As customer retention rate rises there is an automatic lift in customer tenure, as shown in Table 2.2 in Chapter 2. This formula can be adjusted to consider change in both future margins and retention rates either up or down, as described in Gupta and Lehmann’s book Managing Customers as Investments. The table can be used to assess the impact of a number of customer management strategies: what would be the impact of reducing cost-toserve by shifting customers to low-cost self-serve channels? What would be the result of cross-selling higher margin products? What would be the outcome of a loyalty programme designed to increase retention rate from 80 to 82 per cent? An important additional benefit of this LTV calculation is that it enables you to estimate a company’s value. For example, it has been computed that the LTV of the average US-based American Airlines customer is $166.94. American Airlines has 43.7 million such customers, yielding an estimated company value of $7.3 billion. Roland Rust and his co-researchers noted that, given the absence of international  passengers and freight considerations from this computation, it was remarkably close to the company’s market capitalization at the time their research was undertaken. Clustering (144): slide #9 Clustering techniques are used to find naturally occurring groupings within a dataset. As applied to customer data, these techniques generally function as follows: 1. Each customer is allocated to just one group. The customer possesses attributes that are more closely associated with that group than any other group. 2. Each group is relatively homogenous. 3. The groups collectively are very different from each other. In other words, clustering techniques generally try to maximize both within-group homogeneity and between-group heterogeneity. There are a number of clustering techniques, including CART (classification and regression trees) and CHAID (chi-square automatic interaction detection).7 Once statistically homogenous clusters have been formed they need to be interpreted. CRM strategists are often interested in the future behaviours of a customer: segment, cohort or individual. Customers ’ potential value is determined by their propensity to buy products in the future. Data miners can build predictive models by examining patterns and relationships within historic data. Predictive models can be generated to identify: 1. Which customer, segment or cohort is most likely to buy a given product? 2. Which customers are likely to default on payment? 3. Which customers are most likely to defect (churn)? Data analysts scour historic data looking for predictor and outcome variables. Then a model is built and validated on these historic data. When the model seems to work well on the historic data, it is run on contemporary data, where the predictor data are known but the outcome data are not. This is known as ‘ scoring ’ . Scores are answers to questions such as the propensity-to-buy, default and churn questions listed above. Predictive modelling is based on three assumptions, each of which may be true to a greater or lesser extent: 1. The past is a good predictor of the future †¦ BUT this may not be true. Sales of many products are cyclical or seasonal. Others have fashion or fad lifecycles. 2. The data are available †¦ BUT this may not be true. Data used to train the model may no longer be collected. Data may be too costly to collect, or may be in the wrong format. 3. Customer-related databases contain what you want to predict †¦ BUT this may not be true. The data may not be available. If you want to predict which customers are most likely to buy mortgage protection insurance, and you only have data on life policies, you will not be able to answer the question. Two tools that are used for predicting future behaviours are decision trees and neural networks. Decision trees (145): slide #9 Decision trees are so called because the graphical model output has the appearance of a branch structure. Decision trees work by analyzing a dataset to find the independent variable that, when used to split the population, results in nodes that are most different from each other with respect to the variable you are tying to predict. Figure 5.12 contains a set of data about five customers and their credit risk profile. We want to use the data in four of the fi ve columns to predict the risk rating in the fifth column. A decision tree can be constructed for this purpose. In decision tree analysis, Risk is in the ‘ dependent ’ column. This is also known as the target variable. The other four columns are independent columns. It is unlikely that the customer’s name is a predictor of Risk, so we will use the three other pieces of data as independent variables: debt, income and marital status. In the example, each of these is a simple categorical item, each of which only has two possible values (high or low; yes or no). The data from Figure 5.12 are represented in a different form in Figure 5.13 , in a way which lets you see which independent variable is best at predicting risk. As you examine the data, you will see that the best split is income (four instances highlighted in bold on the diagonal: two high income/good risk plus two low income/poor risk). Debt and marital status each s core three on their diagonals. Once a node is split, the same process is performed on each successive node, either until no further splits are possible or until you have reached a managerially useful model. The graphical output of this decision tree analysis is shown in Figure 5.14 . Each box is a node. Nodes are linked by branches. The top node is the root node. The data from the root node is split into two groups based on income. The right-hand, low income box, does not split any further because both low income customers are classified as poor credit risks. The left-hand, high-income box does split further, into married and not married customers. Neither of these split further because the one unmarried customer is a poor credit risk and the two remaining married customers are good credit risks. As a result of this process the company knows that customers who have the lowest credit risk will be high income and married. They will also note that debt, one of the variables inserted into the training model, did not perform well. It is not a predictor of creditworthiness. Decision trees that work with categorical data such as these are known as classification trees. When decision trees are applied to continuous data they are known as regression trees. Neural Networks (147): slide #9 Neural networks are another way of fitting a model to existing data for prediction purposes. The expression ‘ neural network ’ has its origins in the work of machine learning and artificial intelligence. Researchers in this field have tried to learn from the natural neural networks of living creatures. Neural networks can produce excellent predictions from large and complex datasets containing hundreds of interactive predictor variables, but the neural networks are neither easy to understand nor straightforward to use. Neural networks represent complex mathematical equations, with many summations, exponential functions and parameters. Like decision trees and clustering techniques, neural networks need to be trained to recognize patterns on sample datasets. Once trained, they can be used to predict customer behaviour from new data. They work well when there are many potential predictor variables, some of which are redundant. Case 5.2 Customer portfolio management at Tesco Tesco, the largest and most successful supermarket chain in the UK, has developed a CRM strategy that is the envy of many of its competitors. Principally a food retailer in a mature market that has grown little in the  last 20 years, Tesco realized that the only route to growth was taking market share from competitors. Consequently, the development of a CRM strategy was seen as imperative. In developing its CRM strategy, Tesco first analysed its customer base. It found that the top 100 customers were worth the same as the bottom 4000. It also found that the bottom 25 per cent of customers represented only 2 per cent of sales, and that the top 5 per cent of customers were responsible for 20 per cent of sales. The results of this analysis were used to segment Tesco’s customers and to develop its successful loyalty programmes. SWOT and PESTE (p. 154-5): slide# 10 SWOT is an acronym for strengths, weaknesses, opportunities and threats. SWOT analysis explores the internal environment (S and W) and the external environment (O and T) of a strategic business unit. The internal (SW) audit looks for strengths and weaknesses in the business functions of sales, marketing, manufacturing or operations, finance and people management. It then looks cross-functionally for strengths and weaknesses in, for example, cross-functional processes (such as new product development) and organizational culture. The external (OT) audit analyses the macro- and micro-environments in which the customer operates. The macro-environment includes a number of broad conditions that might impact on a company. These conditions are identified by a PESTE analysis. PESTE is an acronym for political, economic, social, technological and environmental conditions. An analysis would try to pick out major conditions that impact on a business, as illustrated below: political environment : demand for international air travel contracted as worldwide political stability was reduced after September 11, 2001 economic environment : demand for mortgages falls when the economy enters recession. social environment : as a population ages, demand for healthcare and residential homes increase technological environment : as more households become owners of computers, demand for Internet banking increases environmental conditions : as customers become  more concerned about environmental quality, demand for more energy efficient products increases. The micro environmental part of the external (OT) audit examines relationships between a company and its immediate external stakeholders: customers, suppliers, business partners and investors. A CRM-oriented SWOT analysis would be searching for customers or potential customers that emerge well from the analysis. Th ese would be customers that: 1. possess relevant strengths to exploit the opportunities open to them 2. are overcoming weaknesses by partnering with other organizations to take advantage of opportunities 3. are investing in turning around the company to exploit the opportunities 4. are responding to external threats in their current markets by exploiting their strengths for diversification. Five forces The five-forces analysis was developed by Michael Porter. 17 He claimed that the profitability of an industry, as measured by its return on capital employed relative to its cost of capital, was determined by five sources of competitive pressure. These five sources include three horizontal and two vertical conditions. The horizontal conditions are: competition within the established businesses in the market competition from potential new entrants competition from potential substitutes. The vertical conditions reflect supply and demand chain considerations: the bargaining power of buyers  the bargaining power of suppliers.  Porter’s basic premise is that competitors in an industry will be more profitable if these five conditions are benign. For example, if buyers are very powerful, they can demand high levels of service and low prices, thus negatively influencing the profitability of the supplier. However, if barriers to entry are high, say because of large capital requirements or dominance of the market by very powerful brands, then current players will be relatively immune from new entrants and enjoy the possibility of better profits. Why would a CRM-strategist be interested in a five-forces evaluation of customers? Fundamentally, a financially healthy customer offers better potential for a supplier than a customer in financial  distress. The analysis points to different CRM solutions: 1. Customers in a profitable industry are more likely to be stable for the near-term, and are better placed to invest in opportunities for the future. They therefore have stronger value potential. These are customers with whom a supplier would want to build an exclusive and well-protected relationship. 2. Customers in a stressed industry might be looking for reduced cost inputs from its suppliers, or for other ways that they can add value to their offer to their own customers. A CRM-oriented supplier would be trying to find ways to serve this customer more effectively, perhaps by stripping out elements of the value proposition that are not critical, or by adding elements that enable the customer to compete more strongly. Strategically Significant Customers (157) slide #11 The goal of this entire analytical process is to cluster customers into groups so that differentiated value propositions and relationship management strategies can be applied. One outcome will be the identification of customers that will be strategically significant for the company’s future. We call these strategically significant customers (SSCs). There are several classes of SSC, as follows: 1. High future lifetime value customers : these customers will contribute significantly to the company’s profitability in the future. 2. High volume customers : these customers might not generate much profit, but they are strategically significant because of their absorption of fixed costs, and the economies of scale they generate to keep unit costs low. 3. Benchmark customers : these are customers that other customers follow. For example, Nippon Conlux supplies the hardware and software for Coca Cola’s vending operation. While they might not make much margin from that rela tionship, it has allowed them to gain access to many other markets. ‘ If we are good enough for Coke, we are good enough for you ’ , is the implied promise. Some IT companies create ‘ reference sites ’ at some of their more demanding customers. 4. Inspirations : these are customers who bring about improvement in the supplier’s business. They may identify new applications for a product, product improvements, or opportunities for cost reductions. They may complain loudly and make unreasonable demands, but in doing so, force change for the better. 5. Door  openers : these are customers that allow the supplier to gain access to a new market. This may be done for no initial profit, but with a view to proving credentials for further expansion. This may be particularly important if crossing cultural boundaries, say between west and east. One company, a Scandinavian processor of timber, has identified five major customer groups that are strategically signi ficant, as in Figure 5.22 . The Seven Core Customer Management Strategies (158-9) slide # 12 This sort of analysis pays off when it helps companies develop and implement differentiated CRM strategies for clusters of customers in the portfolio. There are several core customer management strategies: 1. Protect the relationship : this makes sense when the customer is strategically significant and attractive to competitors. We discuss the creation of exit barriers in our review of customer retention strategies in Chapter 9. 2. Re-engineer the relationship : in this case, the customer is currently unprofitable or less profitable than desired. However, the customer could be converted to profit if costs were trimmed from the relationship. This might mean reducing or automating service levels, or servicing customers through lower cost channels. In the banking industry, transaction processing costs, as a multiple of online processing costs are as follows. If Internet transaction processing has a unit cost of 1, an in-bank teller transaction costs 120 units, an ATM transaction costs 40, telephone costs 30 and PC banking costs 20. In other words, it is 120 times more expensive to conduct an in-bank transaction than the identical online transaction. Cost-reduction programmes have motivated banks to migrate their customers, or at least some segments of customers, to other lower cost channels. An Australian electricity company has found that its average annual margin per customer is $60. It costs $13 to serve a c ustomer who pays by credit card, but only 64 cents to service a direct debit customer. Each customer moved to the lower cost channel therefore produces a transaction cost saving of more than $12, which increases the average customer value by 20 per cent. Re-engineering a relationship requires a clear understanding of the activities that create costs in the relationship (see Case 5.3). 3. Enhance the relationship : like  the strategy above, the goal is to migrate the customer up the value ladder. In this case it is done not by re-engineering the relationship, but by increasing your share of customer spend on the category, and by identifying up-selling and cross-selling opportunities. 4. Harvest the relationship : when your share of wallet is stable, and you do not want to invest more resources in customer development, you may feel that the customer has reached maximum value. Under these conditions you may wish to harvest, that is, optimize cash flow from the customer with a view to using the cash generated to develop other customers. This may be particularly appealing if the customer is in a declining market, has a high cost-to-serve or has a high propensity-to-switch to competitors. 5. End the relationship : sacking customers is ge nerally anathema to sales and marketing people. However, when the customer shows no sign of making a significant contribution in the future it may be the best option.You can read about strategies for sacking customers in Chapter 9. 6. Win back the customer : sometimes customers take some or all of their business to other suppliers. If they are not strategically signifi cant, it may make sense to let them go. However, when the customer is important, you may need to develop and implement win back strategies. The starting point must be to understand why they took their business away. 7. Start a relationship : you’ve identified a prospect as having potential strategic significance for the future. You need to develop an acquisition plan to recruit the customer onto the value ladder. You can read about customer acquisition strategies in Chapter 8.

The Best Approach for Improving Paragraphs on SAT Writing

The Best Approach for Improving Paragraphs on SAT Writing SAT / ACT Prep Online Guides and Tips Every SAT test has 6 special questions in the writing section that test not just your grammar skills, but how well you are able to use them in context. Can you tell which correct version of a sentence best suits the paragraph that it’s in? Are you ready to tackle one of the most unique parts of the SAT? Why does the SAT have Improving Paragraphs Questions? Before 2005, the SAT could only measure your ability to find errors within a single sentence. This was a problem because - obviously - very little college-level work focuses on your ability to correctly write indiviudal, unrelated sentences. Hence the Writing SAT was born! While there are obviously some issues with this section of the test - such as the essay - which are being addressed in the new version of the test, there is a consensus that theability to create strong paragraphsis a more important skill than being able to recognize tricky grammar errors in isolated sentences. In fact, the new version of the SAT that will be introduced in 2016 will place an even greater emphasis on passage-based, grammar-in-context questions. What concepts does this section test? Time to put your editing cap on! This section is all about your ability toproofread, edit, and revise, as you would with an early draft of an essay. The test covers a few main editing concepts: how tocorrectly use transitions, good organization, conciseness, eliminating and adding sentences, meaning and purpose, how to improve sentences, and specificity.Later, I will give you specific strategies for attacking each of these question types. If you want to learn more about these different kinds of questions, see our guide to the concepts tested on the SAT Writing. But first... How should I approach Improving Paragraphs questions? When you hit this section of the test, follow these rules for the correct approach. Remember that while some of the questions look similar to Improving Sentences or Critical Reading questions, they differ in some important ways! Step One: Skim the Passage You will usually notice that the passage is not very well written: it is meant to look like the first draft of a hastily-written essay. You do NOT need to read the passage carefully at this point. Unlike in the Critical Reading portion of the test, you are not being asked to understand the purpose or deeper meaning of the passage.You only need to be able to notice mistakes in logic and grammar. If an obvious grammar error jumps out at you,underline it. Step Two: Check Your Basic Comprehension After reading,quicklyaskyourself the following questions: 1. What is the author's argument or purpose in writing this piece? 2. How is the piece organized? How do the paragraphs relate to each other? 3. Was anything confusing - either because it could have been explained more clearly, or because the way it was worded made it difficult to understand?If so, mark it. 4. Did anything seem glaringly out of place or unnecessary?If so, mark it. While these seem like basic questions,the majority of the questions you will be asked will revolve around these concepts. Step Three: Understand the Types of Questions The Writing SAT asks the same types of questions over and over again.Below, I have broken down specific strategies for each of the main concepts the SAT likes to test.Make sure you are familiar with these concepts so that they do not come as a surprise on test day. Step Four: Start Answering the Questions If the question refers to a specific sentence in the passage, go back and read that sentence more closely,along with the sentences before and after it. This is because this section of the test focuses oncontext. Without understanding the context, it will be much more difficult to weed out incorrect answers. Any answer you choose has to not just be grammatically correct, but also has to fit in with the sentences that surround it. Step Five: Make sure that your answers are both CONCISE and GRAMMATICALLY CORRECT Does you answer meet these standards approved by the SAT? Not a fragment Not a dependent clause No unnecessary prepositions or articles Antecedents must have clear pronouns Use fewer gerunds and participles if possible No dangling or misplaced modifiers Remember, if there are several grammatically-correct options that work equally well in context,choose the most concise option. Specific Strategies by Question Type 1. Improving Sentences The SAT is testing two things with these questions: can you identify and correct grammatical errors, and can you understand how sentences work in the context of the paragraph? If the question asks about improving a certain sentence or combining two sentences "in context",make sure that you go back and read the sentence in question as well as the sentences around it. Your answer should make aconcise and direct sentence that is both correct indiviudally, and also works in the paragraph. If the question asks about the best way to improve a sentence or combine two sentences, but does not say "in context",this is going to be very similar to the Improving Sentences questions in the writing section. Pay particular attention to your grammar rules, including dangling modifiers, antecedents of pronouns, and subject-verb agreement. As ever, also look out for the mostconcise and direct way of saying the information. 2. Transitions Improving paragraphs questions will often test your ability to add transitions. Sometimes these will be single-word or short phrase transitions (do you know when to use "furthermore" as opposed to "therefore"?).Other times you will be dealing with full-sentence transitions. With these kinds of questions, the SAT is looking to see if you know how to lead smoothly from one idea in the paragraph to the next. When asked to add a transition word or phrase, go back and look at the sentence in question and the previous sentence. Try to understand the relationship between the two setnences. Does the second explain the first? Does in contradict the previous sentence? Does the sentence in question reach a conclusion? The table below reviews some common transition words and what they are used for: USE TRANSITION WORDS AND PHRASES Agreement/Similarity also, in addition, as a matter of fact, in the same way, equally important, and, then, moreover, as well as, of course, likewise, similarly, furthermore, additionally, actually, too Opposition/Contradiction although, in contrast, different from, on the other hand, ont he contrary, in spite of, even so, though, but, unlike, yet, while, instead, despite, conversely, actually, otherwise, however, nevertheless, regardless, ironically (specifically used for unexpected contrast) Example/Emphasis in other words, in this case, for this reason, notably, including, like, namely, certainly, particularly, for example, for instance, to emphasize, indeed, especially, to explain, basically Cause/Purpose granted that, for this purpose, so long as, in order to, to that end, if, then, unless, because of, since, while, lest, in case, provided that, owing to, due to Effect/Result as a result, in that case, for that reason, in effect, for, consequently, therefore Conclusion/Summary after all, in fact, in summary, in conclusion, in short, in brief, to summarize, ultimately, on the whole, finally, therefore, at last At other times, you will be asked to add a whole sentence between two other sentences or at the start of a paragraph.In these cases, you are looking for full transition sentences. Read the sentences that will surround the new sentence and chooise the option that best relates the idea in the first sentence to the idea in the second sentence. 3. Organization Some questions will ask where a sentence best fits within a paragraph. This is all about logic. If a sentence is breaking up two other sentences about the same topic that should be together, then it needs to be moved. If the sentence is giving more information about a topic that has not been introduced yet, it needs to be moved. 32. Where is the best place for sentence 4? (A) (Where it is now) (B) After sentence 2 (C) At the end of the second paragraph (D) At beginning of the third paragraph (E) After sentence 10 4. Conciseness Frequently, the SAT will ask you the best way to combine two sentences. This means that as they are, the two sentences are too wordy. Is there a way that these sentences could be joined together that is more effective? Other times you may be asked the best way to re-write an overly-wordy sentence. If the sentence has extra words that are adding no benefit, then you can get rid of them. Think: what is the most direct way to say what the author is trying to convey? 5. Meaning and Purpose Can you understand why the author wrote something in a certain way? If the author has written something non-serious, do you understand that it is meant to be humorous? Do you recognize that a certain sentence is giving an example, or introducing a new argument? If the question asks about the author's goal in writing a sentence or group of sentences, go back an re-read the section carefully. Choose the answer that you can relate directly back to the passage in question. These questions are a bit similar to Critical Reading questions - remember that there will ever only be one correct answer and you need to be able to find it in the text! Be careful when looking over the answer choices and remember that if even one word in the answer choice doesn't match the section, then you have to rule out that answer. 6. Eliminating and Adding Sentences The SAT will often ask if a sentence should be eliminated. If the sentence is about a new concept that otherwise is not discussed in the essay, can you tell that this information is irrelevant? On the flip side, do you understand that some ideas should be fleshed out with an example or two? Can you recognize where it's best to add an extra sentence to describe something previously discussed? If it asks you to add a sentence, choose the one that best builds on something that has already been discussed.Try to find a sentence that gives a good example of whatever the previous sentence had to say. Never introduce a new topic or subject matter in an added sentence. If it asks you if a sentence should be deleted, see how well it relates to the information around it.The SAT often thinks that sentences should be deleted if they are too different from what else is around them, or if they discuss information that is not discussed elsewhere in the essay. If it's not relevant, get rid of it! 7. Specificity Many of the passages will use vague words that could be interpreted in several different ways, depending on the context. Can you understand how a word is being used in the passage? 33. In context, which of the following is the best word to use instead of "adulterated" in setence 4? (A) contaminated (B) ruined (C) mellowed (D) eliminated (E) abused If it asks about the meaning of a word in context,go back and see what the sentence is about. You may also need to read the sentence before it. Try mentally substituting the answer words into the sentence if it is not immediately clear. Let's Put the Strategies into Action! Here are some example passages and questions. Let's work through these questions to see how the guidelines above should be used. Questions 1 - 5 refer to the following passage: (1) Many people consider reality television vapid and a way to perpetuate bad stereotypes. (2) The current season ofThe Bacheloretteelicited harsh reviews from feminists, they are people who believe in the equal representation of men and women. (3) The most condemning ones claimed that gender relations were being set back by decades because of the new "twist" of having two bachelorettes. (4) Wouldn't young girls watching the show internalize the inherent message when having men pick the bachelorette based on looks, before the bachelorette could pick a spouse based on his personality? (5) AndWifeSwap, the television show in which men trade wives for a week. (6) Imagine the horror at having women portrayed as a belonging that can be borrowed! (7) I see nothing wrong with reality television, whether low-brow or of the skill-based competition variety. (8) After all, isn't the drama of our daily lives the most entertaining thing of all? (9) For example, my friend's love life has enough ups and downs to be an award-winning drama. (10) Reality television would never have become so popular if we did not naturally like watching the struggles of every day life. (11) No doubt, inThe Bachelorettewe recognize the desire for connection and love, this is reminiscent of the plots of classic movies such asCasablanca, directed by the late Michael Curtiz. (12)Curtiz will see traces of his own love triangles in the contestants on these shows. (13) The bachelorette woos the main contestant, before finally breaking his heart on the final episode and leaving him for someone else. (14) Human drama and competition have been the main compelling forces in all entertainment for centuries, and we should not forsake them in favor of something more predictable but safer. 1. Which of the following is the best version of the underlined portion of sentence 11 (reproduced below)? No doubt, inThe Bachelorettewe recognize the desire for connection and love, this is reminiscent of the plots of classic movies such as Casablanca, directed by the late Michael Curtiz. (A) (as it is now) (B) love, this would be (C) love; they are (D) love for being (E) love as You may notice that this is not too different from an Improving Sentences question. Context does not matter here - instead, we just need to fix this to make it as grammatically and stylistically correct as possible. As it is now, we have a comma splice, which needs to be fixed. Therefore, (A) is incorrect. (B) also present a comma splice and so is also incorrect. (C) technically makes a grammatically correct sentence because the independent clauses are separated by a semicolon. However, the pronoun "they" is incorrect and does not work in context. The original sentence uses a singular pronoun referring back to "desire", but "they" is a plural pronoun so cannot refer to desire. (D) is awkward and uses a gerund where it is not necessary. (E), therefore, is the correct answer. Of the grammatically correct choices, it is the most concise. 2. In context, which of the following is the best word to use instead of "ones" in sentence 3? (A) instances (B) shows (C) reviews (D) sections (E) characters Your key words here are â€Å"in context†, which means that you need to not only read sentence 3, but also the sentences around it. Sentences 2-3 say, â€Å"The current season of The Bachelorette elicited harsh reviews from feminists, they are people who believe in the equal representation of men and women. The most condemning ones claimed that gender relations were being set back by decades by the new "twist" of having two bachelorettes.† Here it is clear that â€Å"ones† is referring back to the reviews, some of which were particularly critical. Therefore, (C) is the correct answer. If you were uncertain about this, you could easily sub in the other options and you would see that they would not make sense in the context of sentence 3. 3. An important strategy used in the first paragraph is to (A) elaborate on a view that contrasts with the essay's argument (B) use descriptive detail to elucidate a personal experience (C) provide a thoughtful, objective analysis of feminism (D) introduce an unconventional response to reality television (E) reveal the sense of playfulness implicit in feminist theory From skimming the full essay, you should see that the author starts by saying that some people do not like reality television, but the author of the essay thinks there is nothing wrong with it. Therefore, the correct answer is (A). The first paragraph goes into detail about why people do not like reality TV, which is a contrast to the author’s point of view that is argued in the rest of the piece. What if you weren’t sure? (B) is incorrect because no personal experiences are mentioned in the first paragraph. (C) and (E) are incorrect because there is no discussion of feminism. (D) is incorrect because the first paragraph tells that the dislike of reality television is not an unconventional response - it contrast, it is common. 4. In context, which of the following is the best way to revise the underlined portion of sentence 12 (reproduced below)? Curtiz will see traces of his own love triangles in the contestants on these shows. (A) Curtiz could have seen (B) Curtiz, too, would see (C) However, Curtiz might have seen (D) In addition to this, Curtiz will see (E) Likewise, Curtiz can see Key words, once again, are â€Å"in context.† So let’s go see the context: â€Å"No doubt, inThe Bachelorette we recognize the desire for connection and love, this is reminiscent of the plots of classic movies such asCasablanca, directed by the late Michael Curtiz. Curtiz will see traces of his own love triangles in the contestants on these shows. The context shows us that we need a way to link the recognition that we have (of the desire) with Curtiz's would-be recognition of love triangles. This calls for atransition. Option (A) does not give a transition at all, so it's out. (C) uses a transition ("however") but this is not the correct one - this implies a contradictory idea, and we need something that shows agreement. So (C) is out. (D) and (E) are both out because of the tense of the verbs. Though they use good transitions that show agreement, Curtiz is dead and will not be doing anything in the present or future tenses. That leaves us with (B), which uses an appropriate transition, and also uses a form of the verb that implies a hypothetical situation. It is alsodirect and concise - note that it is the shortest of all the options. 5. Paragraph one would best be improved by (A) An explanation of whatThe Bachelorette is (B) A quotation about why one viewer loves reality television (C) An explanation of why seeing "real-life struggles" on television resonates with viewers (D) A reference to other types of television programming (E) A brief explanation of Michael Curtiz's career This question is asking what we should add to the first paragraph, which means that we need to go back and read it. Remember, we should not add information about anything that is not directly relevant. Let's start by reviewing the purpose of the first paragraph. In this paragraph, the author writes about why certain people object to reality TV, and tells what some of those objections are, usingThe Bacheloretteas an example. Therefore, a quote about why someone loves reality TV would not fit well in this paragraph. (B) is out. Paragraph two discusses watching real-life struggles on television, and also mentions Michael Curtiz's. However, neither of these are mentioned in the first paragraph, so (C) and (E) are out. Other types of television programming would be completely off-topic, because this passage is specifically about reality television. Therefore (D) is out. In contrast, a reader who is unfamiliar withThe Bachelorette may be helped with an explanation of how the show works, since the show is discussed for much of the first paragraph. (A) is the correct answer. What's next? Now that you know the rules to master the Improving Paragraphs questions, a perfect score on the Writing section is one step closer! Check out our advice on how to get a perfect score. Want to test yourself out on some of the trickiest questions on SAT Writing? Here are some of the hardest questions for this part of the test. Need a refresher on pronouns or dangling modifiers? Check out our grammar guides for the SAT. Want to improve your SAT score by 160 points? Check out our best-in-class online SAT prep program. We guarantee your money back if you don't improve your SAT score by 160 points or more. Our program is entirely online, and it customizes what you study to your strengths and weaknesses. If you liked this Writing and grammar lesson, you'll love our program.Along with more detailed lessons, you'll get thousands ofpractice problems organized by individual skills so you learn most effectively. We'll also give you a step-by-step program to follow so you'll never be confused about what to study next. Check out our 5-day free trial:

Comparative Analysis of FM Stations Pakistan Essay Example

Comparative Analysis of FM Stations Pakistan Essay Example Comparative Analysis of FM Stations Pakistan Essay Comparative Analysis of FM Stations Pakistan Essay RADIO: ABSTRACT: For the sake of our assignment task that is to canvas FM 101, 103 and 107 broadcasting we have tuned up all these three FM and listened to it by going beyond from a silent listener to an analyst. For this purpose we have keep an eye on their programs, way of speaking of RJs and DJs, use of medium for conveying message that is language, sort of music, news coverage and so on. While during this period of our listening of these FM we can easily analyze that by providing quality and variety to its listeners through unique programs it has established its place as a listeners first hoice in a very short span of time. Also the wealth of information and melodious music catering the diverse tastes of its listeners. Here we comparatively give the overview of all three FM stations. INTRODUCTION: Radio was at first known as wireless, and it became an important worldwide means of communication. A radio refers to an electronic device that works by receiving radio wave (an electromagnetic wave) that has the capacity to broadcast news, speech, music and other audio through the air. It is a medium of communication. It is a portable device which was invented by Marconi the great Italian scientist. Freeform radio is an art form. The airwaves are the empty canvas, the producer is the artist, and the sound is the paint. Julius Lester Radio is a fascinating medium among the various mass communication media because of its special characteristics. If we compare it to other mass media, radio consistently ranks as the most popular means of disseminating information, regardless of the continent. It is also effective not only in informing the people but also entertains listeners and creates awareness regarding many social issues and need for social reformation. It continues to be as relevant and potent as it was in the arly years despite the emergence of more glamorous media. RADIO WAVES: Radio waves transmit music, conversations, pictures and data invisibly through the air, often over millions of miles it happens every day in thousands of different ways! Even though radio waves are invisible and completely undetectable to humans, they have totally changed society. Whether we are talking about a cell phone, a baby monitor, a cordless phone or any one of the thousands of other wireless technologies, all of them use radio waves to communicate. Here are Just a few of the everyday technologies that depend on radio waves: AM and FM radio broadcasts Cordless phones. LIST OF RADIO CHANNELS IN PAKISTAN: Radio Pakistan AM 820 Karachi City FM 89 Karachi Radio ONE FM 91 Karachi Radio FM 93 ( BY Radio Pakistan) Planet FM 94(By Radio Pakistan) Radio FM IOI(BY Radio Pakistan) Radio Active FM 96 Karachi Ziauddin University FM 98. 2 Karachi(Campus Radio) Josh FM 99 Karachi/Lahore FM 100 Karachi Mast FM 103 Karachi HOT FM 105 Karachi HUM FM 106. 2 Karachi ZAB FM 106. Karachi Apna Karachi FM 107 PUBLIC INTEREST IN FM RADIO: Even though, television has completely overshadowed its predecessor as a broadcasting channel, still the numbers of radio listeners is immensely growing over he years. Despite the ever growing number of television channels radio to date is considered one of the fastest means of information. The mobility of radio through cars, cell phones and other electronic gadgets has helped in increased number of radio listeners resulting in rigorous competition between radio channels. All the efforts of radio channels are towards attracting large listenership for their FM networks. Whether you are stuck at a traffic Jam or you are feeling alone at your home one can always tune into FM and be updated with the latest information in politics, fashion, health, education, weather and what not. FM 101 : In October 1998 Radio Pakistan started FM transmission from Islamabad, Karachi and Lahore under the title of FM 101 exclusively for entertainment. It was launched as the counterpart of FM 100 as the Pakistan Broadcasting Corporation (PBC) authorities wanted to cash in on the radio boom themselves too, fearing monopoly of a private channel in this regard. During the earlier times, FM 101 maintained a low profile and didnt attracted much listener ship, at least not in the beginning as the methods used were crude and outdated, much like that of Radio Pakistan itself. With the launch of FM 101 International, the channel gained an upper edge nd today seems to be winning the race as FMIOO suffers from a serious financial crisis. It Network is spread around 9 cities of Pakistan list of the cities are Islamabad, Lahore, Multan, Karachi, Quetta, Faisalabad, Hyderabad, Sialkot, Peshawar, and Sargodha. Also FM 101 s transmission is available on Asia sat 3 and also on the web. SHOWS LIST OF FM 101 : S. NO ANCHORS NAME SHOWS RIZWAN ALI AHMED HOWZ THAT 2 RJ MEHAK GOOD EVENING 101 6PM 3 RJ FAIZA SUNDAY SPECIAL 11 AM 4 RJ NASIR KHAN GHUNCHA E SHOUQ 2 AM 5 RJ ASIM RAZA 101 INTERNATIONAL 12 MN 6 RJ ARSALAN EVENING DRIVE TIME 7 RJ BILAL HADER SMILE AND DIAL 8 RJ NEELAM CHOICE JUST FOR YOU RJ FAIZA BASHIR SATURDAY SPECIAL 10 RJ SADAF RANI GOOD MORNING 101 PAKISTAN 7 AM 12 RJ NAIL-A TAHIR 13 RJ ZAHRA SIKANDAR ANALYTICAL OVERVIEW OF FM 101 : 1. AREAS OF TRANSMISSION: The FM channel transmission reach in three major cities that is Islamabad, Lahore, Karachi. 2. MUSIC: The programme consists of music mainly of the pop variety. Western music has also been allocated two hours every day, form 3 to 4 in the afternoon and 8 to 9 in the evening. 3. INFORMATION: The transmission is sprinkled with information on a variety of topics including driving tips, horoscopes, sports, weather updates, culture and civilization, health and ygiene, quiz, women and kids issues, fashion and style and even stocks and business hints. 4. GUESTS: Prominent personalities of different fields of life are also invited in live shows to talk to the listeners and answer their phone calls. FM 101 channel also broadcast Current Affairs issues as and when required. 5. FAN FOLLOWING: The listeners give their feedback and have interaction which the DJs of FM 101 channel through SMS service, e-mails and letters. The transmission of FM 101 is also available on the web. 6. PRESENTATION: The success of any broadcast organization depends on the style presentation echniques, it has adopted. Therefore, the first and foremost demand of FM 101 from its presenters is subject knowledge, language efficiency and vocabulary with communication skills and mannerism. The presenters of the channel have been provided these skills with extensive training and guidance by experienced production team of PBC. MUST FM 103: INTRODUCTION: Faisalabad and Multan. It was proved by a survey that in the period of six year it become popular among the mass listeners and left behind other FM networks in the race to provide continuous entertainment to its listeners reaching to majority areas of the country. As today effective MASTS transmission covers almost 47 different cities, towns and areas besides the four cities with which it first started its transmission. The signal loop in these major four cities extends up to 120 km from one corner to the other corner and covers a listenership of about 35 million individuals across the country. FM 103 is not Just for a particular class, age group, segment or language but it aims to entertain and inform every segment of our society. FM 103 play the music of all genres like rock, pop, classical etc. also keep people updated from its news bulletin. Mast FM 103 also has achieved brand of the ear award in 2009 which was the proof of tremendous success and hard work of its management, anchors, RJs, DJs and other technicians. LIST OF PROGRAMS ON MAST FM 103: ANCHOR NAME SHOW TIMINGS ZULFIQAR ALI SHAH Mehran rung wid zulfiqar ali shah Sun(l ti13pm ) 2. AKMAAM SALEEM 1 . Drive to Midnight 2. Gabbalay 10-12am Fridays 8-10pm Saturdays 3. SYED AZHAR HUSSAIN Cafe Karachi Wednesday Saturday(2:OOam to 04:00am ) 4. DR. EJAZ WARS Voice of 103 sat and sun 10 till 11 pm 5. AFZAL SAHIR Mau] Mela Friday 4. 30 to 6pm HASN NAVEED AFRIDI 1. Midnight fungama with midnight traveler- taaron bhari raat 2. Ring and swing . Love connection 4. Beats and bites Thursday 12am 12pm 2pm Tuesday, wed sat 4-6 pm 7. 12am- 2 am HAMMAD ISMAEEL Mast morning with Hammad Ismaeel Thursday loam- 12 pm and Friday sat 8am to loam 8. SAHIR LODHI The sahir show Monday Friday 8 pm to IOpm 9. RJ ZIA KHAN 1 . Pakhtoonkhwa Guloona 2. Mast drive time sun 9 am- llam 4- 6 Thursday 10. RJ FIZZA AHSAN 1 . lts My Way The High Way 2. weekend morning 11. ABU RASHID Hyde park with abu Rashid and bilu baht Tuesday and Wednesday 12-2 night 12. LEENA SHAH 1 . Romance Over doze 2. Dil Ki FIR 4 . 1ive love and laugh with leena 5. siyasi adakaar Friday night at 2 Sunday Night at 2 Tuesday Night at 2 Wednesday night at 8 Monday Tuesday 3pm 13. RJ SHOAIB AHMED 1 . The Sunset Show 2. Morning Buzz 3. Food for Soul 4. Shoaib in control 6PM (Monday Friday) 8AM (Wednesday) 12PM Afternoon (Saturday) 12pmsaturday 14. RJ NAJIA AHMED 1 . Dareechay 2. Meter Down Sunday (10:00pm to 12:00pm ) Tuesday (6:00 to 8:00 pm ) Wednesday (6:00 to 8:00 pm ) 15. HADI SYED RJ on Mast FM 103 Wednesday : 12 to 2am Friday : 2 to 4am RJ FATIMA ZEHRA 1 . HouseFull 2. MP3 3. Status Update 4. Humshehri Mondays 6pm Wednesdays 4pm Saturdays.. 4pm Saturdays. 3 pm ANALYTICAL OVERVIEW OF FM 103: CONTENT: The programs of FM 103 are unique in its content and value the diversity in our society by offering varieties of programs. Their programs not only focus on one genre of people but cover all sorts of topic such as awareness programs, entertainment, information, health issues etc. Also like TV Must morning with Hammad and Bhazma- e-ghazal programs in night are also aired on it. Thus people from different backgrounds can also entertain and get benefit from it. LANGUAGE: Pakistan is the country where people speak variety of languages that is Urdu, English, Sindhi, Punjabi, Pushto, Balochi etc. herefore, on keeping in view this also FM 103 aired on its transmissions in mix languages. But as we all know that Urdu is our mother tongue and English is another widely speaking language in our country that is why still in the presence of these languages most of the people in Pakistan prefer Urdu and English. So on FM 103 during broadcasting of their programs mostly Urdu medium is utilizing for conveying messages while English and other regional languages are also used as according to the preferences of public. MUSIC: As people are found of music therefore playing of music on different channels has becomes a trend. Also FM 103 follows this trend; they not only play Pakistani pop music but as well as Indian, UK bhangra pop, latest songs of movies, ghazals and folk songs are also played for listeners of all ages. Furthermore, they play music according to the theme of their shows also they try to adjust their song list according to the time of the day like in afternoon different music and at night time different music are playing. While in some programs viewers choice of song are also take in account dunng live calls. QUIZES, COMPETITIONS GREETINGS: The things which make its shows unique from others are their numerous ompetition, quizzes and valuable gift offering which create an interest in listeners and make them to stick with it. Moreover TWINKLE TWINKLE TODAY STAR of one minute duration also runs time to time in which they not only wish the birthdays to the peoples related to that day but also tells them of their star qualities. 5. NEWS: Mast FM 103 is not at all Just about entertainment it is also a source of information with 19 hourly news bulletins that is LATEST NEWS ON FM 103 being aired from 06. 0 a. m. till 12 a. m. They also provide news bulletin after every half an hour in the about the current national and international affairs. Moreover weather update and sports are the regular features of their news. OTHER INFORMATION: Not only they provide information about current updates but they also provide special reports, short documentaries and sports programs to keep their listeners informative and updated about what is happening in the world. Also these programs are presented by some most popular presenters of FM community. While in time of trouble in the city (heavy rain, coming of rallies on road, bomb blast etc. ) they guide viewers about traffic Jam and also advised them to opt alternatives path to reach to their destiny easily. FAN FOLLOWING: No doubt that FM 103 has a huge fan of following and also many people take interest in their programs. This fact is proved from vast number of calls, SMS and Facebook messages received by the DJs and RJs of any show. The choice of programs, hosts, guests presenting and addressing various issues and topics by the viewers indicate the extensive effort put in by the team of the station. SPONSOR SHOWS: FM 103 also gives airtime to their sponsors. Many programs are still running by different sponsor such as state life insurance sponsor HAPPY LIFE WITH STATE LIFE PROGRAM, Haft roza hum sheri magazine sponsor HUM SHEHRI SHOW and Olpers ponsor TANHAYYA DRAMA etc. The time duration of these programs may range from half an hour to one hour while during these programs they also run advertisement of the sponsors. ADVERTISMENT: In this contemporary era, in order to full fill the budget of their programs advertisement is considered necessary. Therefore, during running of the programs advertisements are also giving on break. But, we know that everything has a limit and if it surpasses its limit than it become intolerable. Like that happens in FM 103 as during running of their programs they also ran advertisement for long time and also epeat it again and again which annoys the listeners very much. ANCHORS: As we know that most of the people tuned to FM in order to listen their favorite anchors that is DJs and RJs programs due to their unique voice or style of talking. Here on FM 103 famous RJs and DJS such as Hasni naveed afridi, abu Rashid, shoaib ahmed etc are also present which not only grab the attention of viewers by their unique style but people can also appreciate them from their live calls and also on Facebook the fans of these anchors like their pages and also give suggestions to make their programs better. While on the dark side some anchors also present which only focus on their programs rating and not focus on the content of the programs. APNA KARACHI FM 107: Apna Karachi is a Pop radio station. It is broadcasted in Karachi, Pakistan. Apna Karachi 107 is here here to stay in your hearts, in your minds; buzzing freely in the air for us to enjoy anytime and anywhere in Karachi. The city of lights has now acquired yet another ideal to lighten itself even more and to make it glow even brighter. For the people of Karachi, we are Apna Karachi aik sau saath. Sub se alag sub ke saath From the city that drives the nation, appeared a new FM channel backed with a flaring creative talent base, we have Just the right ingredients to make Apna Karachi, your channel of choice. It is a very good and useful site for those who really wanted to know all about Karachi. It provides lot of information about Karachi. It gives latest news about different events that take place in Karachi as well as in Pakistan. ANALYTICAL OVERVIEW OF FM 107: CONTENT Apna Karachi FM 107 is the vast and famous channel among other stations. It transmit different sort of contents such as different type of Ads are played on it, pop usic, Ghazal programs, informative and comedy shows, the live transmission of cricket and news from all around the world all are broadcasted on Apna Karachi FM 107. SHOWS Apna Karachi FM 107 broadcast different programs including DIL YEHI MAANGTA with unstoppable soundtrack, aired daily for two hours, BHANGRA shows in which RJs used Punjabi language to entertain their listeners and play Punjabi song, where as FUNKY TUNKY is a comedy show which come on Thursday at around loam to 12pm contain different topics for their diverse audience and also the morning show TAAZA DUM played from garn to llprn. 3) QUICK UPDATES Along with news, quick updates about traffic Jam are also transmitted so people could not face any hurdles in reaching their destinations. They suggest people different path when they found traffic Jam on roads so that people didnt find any difficulty. 4) AWARENESS ABOUT DISEASES DURING COMMERCIAL BREAK Apna Karachi FM 107 is one of the most popular radio stations that is listen by number of people. With the passage of time it gives awareness about different diseases for instance Naegleria Fowler, Breast Cancer, Osteoporosis etc so, that eople could save themselves from such diseases. ) NEWS FM 107 brings a breeze of fresh air to the sound waves, making sure that this powerful medium reaches across to the listeners who crave foot tapping music, up to date news, engaging discussions and exciting road shows. It provides different sort of information. After every hour FM 107 provides news headlines in order to keep aware the people about the situation of the city. DUNYA NEWS and BBC in Urdu play an important with FM 107. DUNYA NEWS presents hourly news at daytime whereas, BBC provide morning and evening news. News updates are sponsored by elecommunication network Zong, Urdu language is used for all updates. ) ENTERTAINMENT FM 107 is the source of entertainment. Entertainment sector is wider here as FM 107 more focus on music, time to time it plays different songs such as old music, pop music, remix etc and also comedy shows such as BHANGRA, so that people didnt lose their interest and keep tune in. 7) LANGUAGE The language used by the RJs is simple and can be understood by anyone and they conduct it in such a way that people didnt get bore and show their keen interest, listen it, stay in and keep humming with the tunes of Apna Karachi FM 107. Usually